Exponential Influence Digital Habits That Engage Distracted Customers Adrian C Ott 9780986030604 Books
Download As PDF : Exponential Influence Digital Habits That Engage Distracted Customers Adrian C Ott 9780986030604 Books
Everyone knows that repetition forms habits.
But did you know that repetition KILLS digital habits?
Digital Habits are powerful and different. They also create a unique competitive advantage for market leaders like Google.
Your customers are more distracted and less loyal than ever in today’s time-starved, always-connected economy. Digital Habits integrate human neuroscience with the latest technology to gain more traction throughout the customer journey.
This book provides fresh ideas for CMOs, customer experience, strategy, and digital marketing executives who seek to apply the latest marketing and technology approaches to win more business. You will discover
- Five Triggers based on neuroscience that engage every prospective buyer
- How , Disney, and Apple put customer loyalty on steroids by designing Digital Habit Ecosystems
- Frameworks that help you apply Digital Habit techniques to grow your business and gain a competitive edge.
The Exponential Influence® Book Series
Exponential Influence® is a series of fast-reading books that enable executives and organizations to rapidly learn about leading-edge neuroscience, motivation, marketing, leadership and technology strategies used in the Silicon Valley and beyond. Filled with practical case studies and ideas, the series helps you to apply the latest techniques to increase your business and personal success.
Exponential Influence Digital Habits That Engage Distracted Customers Adrian C Ott 9780986030604 Books
This book packs a lot of useful, actionable information into a hundred-odd pages. I'm a digital shopper, but I didn't know hardly any of the things Adrian explains about our digital buying habits. First and most important, it turns out that our digital buying habits are different from out traditional habits; different in ways that matter if you are a retailer.The book has excellent examples, from Disney to Netflix to Amazon to Pampers. Each shows what to do, or not to do. All of Adrian's work is presented in a clear writing style, without academic jargon. The book is heavily researched, and Adrian provides endnotes to all of her sources for those who might wish to dig deeper in a particular area.
I recommend this book to anyone who is involved in digital marketing as well as digital retailing - you'll learn a lot!
Product details
|
Tags : Exponential Influence: Digital Habits That Engage Distracted Customers [Adrian C. Ott] on Amazon.com. *FREE* shipping on qualifying offers. Everyone knows that repetition forms habits. But did you know that repetition KILLS digital habits?</i> Digital Habits are powerful and different. They also create a unique competitive advantage for market leaders like Google. Your customers are more distracted and less loyal than ever in today’s time-starved,Adrian C. Ott,Exponential Influence: Digital Habits That Engage Distracted Customers,Exponential Edge Inc.,0986030600,BUSINESS & ECONOMICS Marketing General
People also read other books :
- The Quadity Jacob I Pfeiffer 9780692818305 Books
- The Quadity Jacob I Pfeiffer 9780692818305 Books
- The Search For My Inner "I" Joseph W Macy 9781483679297 Books
- Perfectly Incorrect Why The Common Core Is Psychologically And Cognitively Unsound eBook Terry Marselle
- The Quadity Jacob I Pfeiffer 9780692818305 Books
Exponential Influence Digital Habits That Engage Distracted Customers Adrian C Ott 9780986030604 Books Reviews
The Exponential Influence series is a must read for today’s Chief Marketing Officers, strategy and digital executives who seek innovative ideas to get to the top of their career. Digital technologies have dramatically altered how companies market to, listen to, interact with and serve customers. The Exponential Influence books help executives to remain relevant in leading their organization with cutting-edge business, digital marketing, and technology strategies.
Exponential Influence advances the field of marketing in today’s digital age. It provide a unique framework for utilizing technology to build brand loyalty. A must read for today’s digital CMOs
Adrian C. Ott, CEO and founder of Exponential Edge, Inc is a highly respected Silicon Valley strategist, who Consulting Magazine said is “One of Silicon Valley’s most respected, (if not the most respected) strategists.”
When I saw she had written a book I simply had to check it out, as a marketing consultant myself I'am constantly being asked how to bring in more business and develop ways to keep customers loyal and coming back for more. I found this book to be very informative and easy to grasp, the information inside is priceless to those who want to find out the secrets to understanding digital habits.
I highly recommend this book!
Time is short and always valuable. Adrian Ott, author of the award-winning business book, the 24-hour Customer has released Exponential Influence Digital Habits that Engage Distracted Customers. I highly recommend this new short book, as it is packed with current information, strategic insights, and recommendations on successfully marketing based on our customer's digital habits.
Many quick reads seem to lack content, but not this book! It is brimming with the examples and ideas for thinking strategically about customers and current marketing programs. It doesn't take days to read and will lay the foundation for great departmental and executive discussions about how to improve your marketing programs. Take it to your next staff meeting and get the discussion going on how to engage your distracted customers.
This book packs a lot of useful, actionable information into a hundred-odd pages. I'm a digital shopper, but I didn't know hardly any of the things Adrian explains about our digital buying habits. First and most important, it turns out that our digital buying habits are different from out traditional habits; different in ways that matter if you are a retailer.
The book has excellent examples, from Disney to Netflix to to Pampers. Each shows what to do, or not to do. All of Adrian's work is presented in a clear writing style, without academic jargon. The book is heavily researched, and Adrian provides endnotes to all of her sources for those who might wish to dig deeper in a particular area.
I recommend this book to anyone who is involved in digital marketing as well as digital retailing - you'll learn a lot!
0 Response to "[ET7]⇒ Read Exponential Influence Digital Habits That Engage Distracted Customers Adrian C Ott 9780986030604 Books"
Post a Comment